AI Answers Are Eating Search. If You’re Not There, You’re Nowhere.
People aren’t “Googling” like they used to—they’re asking AI. Tools like ChatGPT, Perplexity, Gemini, and Claude give a single, confident answer and a few sources. That answer is the new front door to your business. If it isn’t yours, your competitors are greeting your buyers first.
Why this matters (even if you don’t sell online)
The answer is the shelf. Buyers see one short summary and move on. If your brand isn’t cited or paraphrased there, you’re invisible at the exact moment they decide.
Clicks are collapsing. People get what they need without browsing five sites. Fewer chances for you to “win them later.”
Actions are moving into the chat. Booking, calling, subscribing—even checkout—are sliding inside the answer flow. Discovery → decision → done.
This isn’t just eCommerce. Services, B2B, local, nonprofit—everyone gets filtered by the same answer-first experience.
What wins the answer
AI chooses content that sounds like a direct, human answer, backed by real expertise, and easy for machines to trust. That requires two things working together:
Clear, question-led content your buyers actually ask.
A site that’s clean and understandable, so AI can find and quote you fast.
If you only “post a blog now and then,” you’ll lose to whoever consistently publishes sharp answers.
The cost of waiting
Every month you don’t publish, your competitors own more of the questions that lead to real money—pricing, timelines, comparisons, “best for X,” and local queries. Those answers compound. The earlier you show up, the harder you are to dislodge.
Why hire me
I’m Matt Morelli, your fractional GEO content writer. I’ve spent 20+ years writing web content that actually performs across beauty, insurance, and tech. AIgency LA is my focused side project—one service, two plans, limited clients. No meetings theater. No retainers. I do the work myself.
Starter — $100/mo → 4 GEO content pieces
Growth — $150/mo → 7 GEO content pieces
Month-to-month. Cancel anytime. If I’ve started, you keep what’s done. Simple.
Bottom line
Search has shifted from lists of links to answers. The brands that publish those answers—clearly and consistently—get chosen. If you want to be the answer (not the afterthought), work with someone who ships that kind of content every month, without the agency bloat.
Try AIgency LA for a month. Judge the work, not a sales call.
