Frequently Asked Questions

Who are you?
I’m Matt Morelli. 20+ years writing performance content across beauty, insurance, and tech. AIgency LA is my focused side project—one service, two plans, limited clients.

What exactly do you sell?
Monthly GEO (Generative Engine Optimization) content: clear, question-led pieces that help your business show up in AI answers (ChatGPT, Perplexity, Gemini, Claude, Grok, etc.).

How is GEO different from SEO?
SEO tries to rank links; GEO earns the answer in AI search. Keep SEO, but skipping GEO means you’re largely invisible in AI results.

Is GEO the same as AEO or AI Search Optimization?
Close enough. You’ll also see AEO (Answer Engine Optimization), AI Search Optimization, and LLM SEO—all point to showing up in AI answers.

What do I get each month?
Your choice of 4 or 7 GEO content pieces. Each has a question headline, a direct answer (2–5 sentences), proof points, and a clear CTA—ready to post.

How long is a “piece”?
Typically 600–1,000 words. Shorter when it should be punchy; longer when a topic truly needs it.

Who writes the content?
Me. I use AI tools in the workflow, then I edit and finish every piece myself.

Can you match our brand voice and stay compliant?
Yes. Your intake + site materials inform the voice; I keep regulated industries clean and on-label. You get two quick revision passes.

What topics will you cover?
Buyer questions that sell: pricing/ROI, comparisons, timelines, setup, risks, “best for X,” and decision guides—mapped from your intake.

Do you guarantee rankings or AI citations?
No one can. GEO gives you a real shot at being used or cited in AI answers; without GEO, odds are near zero.

When will we see impact?
Often weeks for long-tail queries; compounding over 60–120 days with consistent publishing.

How do we start?
Pick a plan, complete the intake, and I begin delivering on schedule. No discovery call required.

What are the plans and pricing?

  • Starter — $100/mo4 GEO content pieces

  • Growth — $150/mo7 GEO content pieces
    Month-to-month. Cancel anytime.

Do you lock clients into contracts?
No. If you cancel, you keep whatever I’ve completed or reasonably started that month. We’re square.

What’s included vs. extra?
Included: research, drafting, two revisions, ready-to-post docs (titles/meta on request). Extra only if you ask for out-of-scope work (heavy rewrites, net-new deep research, or special assets).

How do we pay?
Simple hosted checkout (e.g., Stripe/PayPal). Subscriptions bill monthly in advance.

Who owns the content?
Upon full payment, you own the final deliverables. I retain my internal prompts/workflows.

Do you work with any industry?
Most B2B and B2C niches are fine. If I’m not a fit, I’ll say so—fast.

How many clients do you take at once?
A limited number. It’s just me, by design.

Can we talk to you before buying?
You can email me, but you don’t need a call or proposal. The whole point is try it without friction.

Where are you based?
Los Angeles, CA—hence AIgency LA.

Why should we try this now?
Search flipped from links to answers. Publishing GEO content now earns you a place in that answer box while competitors are still writing for 2015.

What’s the catch?
There isn’t one. $100 to test four pieces from a 20-year content pro. If it’s not for you, cancel.